Cask Ale Ranges

Handpull selection process - ideal scenario

Brand product selection

The ideal scenario

Session
+
Select
Permanent or Rotating
Signature
Permanent or Semi permanent

  • Local Session Ales will have highest throughputs
  • Signature Brands better known by consumers
  • "Balanced Handpulls" selection to look at
    • Range of abv:
      • 3.5%
      • 4.0% - 4.5%
      • > 4.5%
  • Balance of Style - Light to Dark
  • Balance of Tastes - Sweet to Bitter
  • "Weekend Guests" to complement core range and add interest
    • Should be advertised and promoted in outlet and be well planned

Handpull selection process

Current Volume per week:

< 27 galls 27 < 45 45 < 63 > 63
Session
+
Weekend Guest 		Session
+
Select
Permanent or Rotating +
Weekend Guest 		Session
+
Select
Permanent or Rotating
Signature
Permanent or Semi permanent
+
Weekend Guest 		Session
+
Select
+
Signature
Permanent or Semi permanent
Select