
Cask Ale Ranges
Handpull selection process - ideal scenario
Brand product selection
- Local Session Ales will have highest throughputs
- Signature Brands better known by consumers
- "Balanced Handpulls" selection to look at
- Range of abv:
- 3.5%
- 4.0% - 4.5%
- > 4.5%
- Range of abv:
- Balance of Style - Light to Dark
- Balance of Tastes - Sweet to Bitter
- "Weekend Guests" to complement core range and add interest
- Should be advertised and promoted in outlet and be well planned
Handpull selection process
Current Volume per week:
< 27 galls | 27 < 45 | 45 < 63 | > 63 |
---|---|---|---|
Session
+ Weekend Guest |
Session
+ Select Permanent or Rotating + Weekend Guest |
Session
+ Select Permanent or Rotating Signature Permanent or Semi permanent + Weekend Guest |
Session
+ Select + Signature Permanent or Semi permanent Select |