Helping you to sell more cask beer & generate greater profit

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Why should you stock Cask Ale?

  • Cask Ale is outperforming the rest of the beer market quite considerably.
  • Cask Ale is the only product that is still unique to a pub - at present you cannot re-create it at home.
  • Research shows that Cask Ale Drinkers visit pubs more frequently than other drinkers. Plus many more reasons!

View a survey from Cask ales drinkers.

Keeping cask ale - Top tips:


Once on sale, the beer is exposed to air which causes rapid deterioration. So empty casks as soon as possible, ideally within 3 days.

Why? Air drawn into the cask causes oxidation, which spoils the beer. If the cask is not emptied within 3 days, the customer will notice the beer is spoiled.

See our top ten tips for keeping cask ale