Helping you to sell more cask beer & generate greater profit

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Why should you stock Cask Ale?

  • Cask Ale is outperforming the rest of the beer market quite considerably.
  • Cask Ale is the only product that is still unique to a pub - at present you cannot re-create it at home.
  • Research shows that Cask Ale Drinkers visit pubs more frequently than other drinkers. Plus many more reasons!

View a survey from Cask ales drinkers.

Keeping cask ale - Top tips:


Cask conditioned beer must be stored in a temperature controlled cellar at between 11°C and 13°C (52-55°F), ideally at 12°C (54°F).

Why? Beer needs to be at the right temperature to condition correctly.

Too warm and it becomes over-conditioned, too cold and it lacks condition which may even cause a chill haze.

See our top ten tips for keeping cask ale