Helping you to sell more cask beer & generate greater profit

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Ask the Cask doctor or use our self diagnosisis tool

Why should you stock Cask Ale?

  • Cask Ale is outperforming the rest of the beer market quite considerably.
  • Cask Ale is the only product that is still unique to a pub - at present you cannot re-create it at home.
  • Research shows that Cask Ale Drinkers visit pubs more frequently than other drinkers. Plus many more reasons!

View a survey from Cask ales drinkers.

Keeping cask ale - Top tips:


Ordering the correct size of cask and aim to sell it within 3 days.

Why? If the cask is left for more than three days, the beer will start to taste dull and tired, so people will buy less of it and you’ll make less from it.

You’ll also get a reputation for selling tired beer, which no one wants.

See our top ten tips for keeping cask ale