Helping you to sell more cask beer & generate greater profit

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Why should you stock Cask Ale?

  • Cask Ale is outperforming the rest of the beer market quite considerably.
  • Cask Ale is the only product that is still unique to a pub - at present you cannot re-create it at home.
  • Research shows that Cask Ale Drinkers visit pubs more frequently than other drinkers. Plus many more reasons!

View a survey from Cask ales drinkers.

Keeping cask ale - Top tips:

Tilting (stooping)

Gently tilt the cask when its between 1/2 and 2/3 full, either by raising the back or lowering the front, whichever is easiest. About 3 inches either way should be sufficient.

Why? Tilting the cask too far or too quickly could disturb the sediment, risking hazy beer.

See our top ten tips for keeping cask ale